My first strength and conditioning book was a wrinkled and yellowed hand me down from my step-dad, authored by some guy named Joe Weider. The same Joe Weider who took Arnold schwarzenegger and the sport of bodybuilding to the zenith of popularity in the 70's.
It had pictures of the bodybuilding legends - Arnold, Ferrigno, Columbo, etc. To my thirteen-year-old mind, they looked like gods. More importantly to my pubescent mind, they probably got a bunch of girls. I was sold.